What Luxury Buyers Want Now: Turnkey Homes, Privacy, Wellness, and “More”
In 2026, luxury buyers are redefining what “premium” really means.
The report’s message is clear: luxury is no longer just about price. Increasingly, it’s about having more — more space, more privacy, more views, more flexibility, and more features that support the way people actually live.
Across the report, buyer demand is consistently tied to lifestyle-driven priorities. Key must-haves include:
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Premium location and views
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Move-in-ready condition
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Privacy and security
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Outdoor living
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Wellness-focused interiors
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Home offices and multigenerational functionality
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Smart-home technology and climate-conscious features
Turnkey homes remain especially attractive. The report notes that move-in-ready properties continue to command premiums, and many specialists report buyers are willing to pay significantly more for homes that are already updated and ready to enjoy. At the same time, there’s a growing conversation around luxury “fixers” — particularly well-located homes with strong bones — as buyers look for alternatives in inventory-constrained markets.
The report also emphasizes that demand extends beyond the four walls of the home. Community, amenities, privacy, and the broader living experience have become central to luxury decision-making, not secondary considerations.
What this means for sellers:
Homes that clearly communicate lifestyle value — not just square footage or finishes — are best positioned to connect with today’s luxury buyer.
